Filed under:
Car Buying,
Sedan,
Hyundai
Hyundai has taken the cake in Strategic Vision's 18th
Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its
Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the
Sonata (tied with
Fusion),
Genesis Coupe and
Elantra.
Ford scored quite well, too, taking the segment titles with the
Fiesta Sedan (which tied with Elantra), Fusion,
Focus Hatchback,
Taurus (tied with
Dodge Charger),
Explorer and
Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while
Toyota topped six areas.
Finally, Strategic Vision awarded a "Special Alternative Powertrain" award to the
Tesla Model S. "The future of Total Value also plays heavily into the selling of more Alternative Powertrain fuel vehicles. The right product attributes, vehicle imagery and, of course, the customer's personal values will make the difference," said Alexander Edwards, the president of Strategic Vision.
Volkswagen has dominated the past few years of the Total Value Index, while
last year's individual winner was the
BMW Z4.
Continue reading Hyundai ranks highest in Total Value Awards with Equus leading all cars
Hyundai ranks highest in Total Value Awards with Equus leading all cars originally appeared on
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30-12-2013, 03:20 PM
