Filed under: Hyundai, Kia, South Korea
2011 Hyundai Sonata - Click above for high-res image gallery
It seems that
Hyundai is having a very similar problem to
Buick in its home market. Overseas customers can't get enough of its products, but buyers at home are rather ho-hum. Just as Buick is huge in China, Hyundai models are selling like gangbusters in North America and Europe. However, in South Korea, Hyundai sales have dropped for three months in a row. Interestingly, sister brand
Kia is seeing robust sales for its just introduced K5 (
Optima in the U.S.) and
Sportage with total volumes up by 49 percent compared to 2009.
Lack of fresh product is blamed for the 1.2 percent decline at Hyundai, although the new
Tucson and
Sonata were launched just last Fall. Hyundai has several new products coming in August with the new
Elantra and
Accent as well as the new
Veloster coupe (or whatever it ends up being called), and those new models may spur an increase in domestic sales.
[Source:
Reuters]
One market where Hyundai sales aren't white hot? Home. originally appeared on Autoblog on Mon, 05 Jul 2010 16:14:00 EST. Please see our terms for use of feeds.
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