Vintage Italians: Fiat, Lancia and Alfa Romeo hit wine store shelves

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Filed under: Euro, Marketing/Advertising, Alfa Romeo, FIAT, Lifestyle

Click above to taste view more of Scrimaglio's Fiat, Lancia and Alfa Romeo wines

We've heard it before: drinking and driving don't mix. We know. And we're not about to condone the combination of the two. But we also can't help but wonder why there seems to be so much crossover between automobiles and alcohol: beer and whiskey logos on race cars, Martini striping on rally cars, champagne sprayed all over victorious drivers, mixed drinks named after sports cars.... You get the picture, and so does Fiat. The Italian auto giant isn't about to miss out on the action, so they've teamed up with Scimaglio vineyards to launch their own line of fine wines.

Scrimaglio is a family vineyard with roots going back over a century in the Nizza Monferrato winemaking region of Italy. Through their "fashion wines" project, they've now launched wines under the Fiat, Lancia and Alfa Romeo labels, including whites, reds and sparking Spumantes. We're still hung over from New Years' Eve, so we won't be tasting them for you just yet. But we like the pretty bottles, which you can check out in the gallery below. Just make sure you have a designated driver before you do.

Gallery: Fiat, Lancia and Alfa wines by Scrimaglio

[Source: Scrimaglio]

Vintage Italians: Fiat, Lancia and Alfa Romeo hit wine store shelves originally appeared on Autoblog on Sun, 04 Jan 2009 16:38:00 EST. Please see our terms for use of feeds.

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