Filed under:
Etc.,
Ford,
Toyota,
Volkswagen
Toyota bumped, VW and Ford lead
The 2009 Total Value Awards have been announced, and what do you know, it's more
good news for Ford. First, a primer: the "the Total Value Index[TM]" (TVI) took into account more than 48,000 buyers of 2009 models from September, 2008 to March, 2009. Assumptions made by owners of the car - expected reliability, fuel economy, price, etc - are then weighed against "the variables that make up the ownership experience," and voila, you have the TVI.
In
last year's awards,
Toyota took the top spot in seven of 23 categories, and three more if you count
Lexus. The next best efforts were
Honda and
Chevrolet, each with three.
Ford had none.
This year, Toyota and Lexus didn't win a single category. The
Yaris hatch was bumped by the Ford
Focus Coupe, the
Prius was bumped by the Volkswagen
Jetta and
Passat sedans. The Toyota
Solara convertible was ousted by the Ford
Mustang convertible, and the Toyota
Sequoia was beat by the Ford
Expedition.
In all, Ford put four of its lineup in the winner's circle, with the
F-250 and -350 bumping the GMC Sierra. VW had five in the top slots, making both Ford and VW the two best makers in the survey, with Honda again pulling up third with three. It's another bit of welcome press for Ford and VW. Now if Ford could just get those pesky
labor contracts settled...
[Source:
Strategic Vision]
Continue reading Strategic Vision announces 2009 Total Value Awards
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24-11-2009, 01:10 AM
