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Volkswagen,
Rumormill,
Luxury
2011 Volkswagen Phaeton - Click above for high-res image gallery
This time, with feeling. According to both
Bloomberg News and
USA Today,
Volkswagen is once again considering bringing the ill-fated
Phaeton back to the U.S. market. The reasons behind the move are many, but center around VW's intention to triple its market share here in the land of the free by 2018. In order to do that, the company is planning on rolling out its luxury bruiser one more time, bolstered in part by the success
Hyundai has seen with its
Genesis sedan. Of course, that particular luxury cruiser doesn't cost anything close to the Phaeton's $85,000 MSRP - even the Korean automaker's forthcoming
Equus range-topper will likely not command that sort of money - and its success in the U.S. remains as-yet unproven.
Bloomberg spoke with Juergen Borrmann, the director of the carmaker's Dresden facility. Borrmann said that the company is gunning for the U.S. and that by the time the model hits our parking lots, it will be completely reworked.
Consider us interested.
Supposedly, the American version will feature a slew of different engine choices compared to the cars currently on sale in Europe and China, as well as a significantly different interior materials. According to the report, our model will share very little with the next-generation car set to hit the market next month. Hey, if at first you don't succeed...
Gallery: 2011 Volkswagen Phaeton
[Sources:
Bloomberg News,
USA Today]
Reports: Phaeton coming back to the U.S... again originally appeared on
Autoblog on Thu, 19 Aug 2010 13:01:00 EST. Please see our
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19-08-2010, 08:10 PM
