Filed under: Sedan, Marketing/Advertising, Kia, Luxury, TV/Movies
News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads
got out in December of last year, but other than the fact that the coming
K900 flagship would carry the day, we knew nothing about the spot. Now
AdWeek has revealed that it is Morpheus - he of
The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which
Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the
Super Bowl so it knows what to expect, but the task Morpheus has this time - to free
your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.
Kia hires Morpheus from The Matrix for Super Bowl ad originally appeared on Autoblog on Tue, 14 Jan 2014 13:59:00 EST. Please see our terms for use of feeds.
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03-02-2014, 12:20 AM
