Filed under: Marketing/Advertising, Videos, Crossover, Kia
Kia Sportage delivers 'The Message' - Click above to watch the videos after the jump
Whoever is pulling the strings over at
Kia's global marketing operations must love them some old school hip hop. Kia kicked off the urban vibe with its
brilliant Soul commercial. The spot featured the marque's celebrated CGI hamsters and the classic Black Sheep track "The Choice is Yours," while poking fun at toasters on wheels like the
Scion xB and the
Nissan Cube. Good stuff, indeed.
Kia of Australia is going back even farther back with a one minute spot for the
Sportage featuring the 1982 Grandmaster Melle Mel & The Furious Five hit "The Message." But instead of rocking some overplayed rodents, the ad folks Down Under put the Grandmaster and Scorpio in the car with the suburbanite dad who lip syncs along with the forefathers of rap. We think the commercial has something to do with the guys being close to the edge.
Hit the jump to watch the commercial, then scroll down for the second "making of" video. Not quite as entertaining as hip-hopping hamsters, but it's one heck of a song to put in a commercial.
Thanks to everyone for the tips!
Photos by Jonny Lieberman / Copyright (C)2010 AOL
[Source: Kia Australia via
]
Continue reading Video: Kia AU delivers The Message about new Sportage with Grandmaster Melle Mel and Scorpio
Video: Kia AU delivers The Message about new Sportage with Grandmaster Melle Mel and Scorpio originally appeared on Autoblog on Wed, 18 Aug 2010 12:31:00 EST. Please see our terms for use of feeds.
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18-08-2010, 07:40 PM
