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Turnabout Is Fair Play: Hyundai takes up Mini challenge - click above to watch the video after the jump
Mini can safely be considered the 800-pound gorilla of viral marketing in the automotive sector, but fresh from its big showing this year with its
Assurance program and successful Super Bowl appearances,
Hyundai is showing real pluck. Need more proof? The boys from Korea have just stepped up to
stand in for Porsche, offering to take on Mini at its
Road Atlanta Challenge.
In a smack-talk-tastic video response they've released to
Mini USA head Jim McDowell, Hyundai says they're eager to bring their
Genesis Coupe to Hotlanta raceway next month. What about Mini's planned June 21 event? Seems Hyundai race driver
Rhys Millen is a bit busy getting ready to climb a certain mountain, so Hyundai is challenging Mini to a race in July.
As Hyundai spokesman Dan Bedore tells Autoblog, "Since we launched the Genesis Coupe, we've always said that we'll take on all-comers when it comes to comparison tests. And we've
had some experience on the race track at Road Atlanta. We'd be happy to meet Mini on the race track."
To step in and offer to take a punch for someone you don't really even consider a buddy (read: Porsche) is either bold or downright crazy - or more than likely, some glorious combination of the two - but either way, it takes serious
cojones. Will Mini step up to the challenge? Better still, might there be a three-way battle royale? Check out the video
after the jump and stay tuned, everyone... this just got interesting.
Gallery: 2010 Hyundai Genesis Coupe - First Drive
Photos by Michael Harley / Copyright (C)2010 Weblogs, Inc.
[Source: Hyundai]
Continue reading Video: Hyundai steps in for Porsche, offers to take on Mini at Road Atlanta
Video: Hyundai steps in for Porsche, offers to take on Mini at Road Atlanta originally appeared on
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