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Filed under: Budget, China, Marketing/Advertising, Hatchback, Smart, Celebrities

Kobe Bryant saves the day in Smart Fortwo Brabus - Click above to watch the video after the jump

The Smart brand, looking for a sales lift in China, has enlisted the lanky likes of Kobe Bryant for its "Big, In The City" ad campaign. A newly released video has the internationally known NBA star assuming the role of a quick thinking/driving man of both style and action with a keen sense of aim.



With the aid of a shiny black Smart Fortwo Brabus that he - or perhaps a stunt double - throws around corners and through traffic, Kobe comes to the aid of a damsel in distress with flair as he chases down an art thief and utilizes his on-court abilities to administer a chase-ending coup de grâce.



The campaign will reportedly undertake a 25-city Chinese road trip, the highlight of which is an appearance by the Los Angeles Lakers star at a Smart customer party in July. Hit the jump for some Smart Brabus and Bryant action.





[Source: Advertising @ Chinasmack]

Continue reading Video: Kobe Bryant uses Smart Fortwo Brabus to catch art thief

Video: Kobe Bryant uses Smart Fortwo Brabus to catch art thief originally appeared on Autoblog on Thu, 31 Mar 2011 14:58:00 EST. Please see our terms for use of feeds.

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