Filed under: Etc., Marketing/Advertising, Safety
It seems to us that when we're glancing in the direction of a roadside billboard, we're not really keeping our eyes on the road. This undeniable fact hasn't stopped the installation of a new billboard in Fort Meyers, Florida directing drivers to visit
deathbycellphone.org. Good cause, poor implementation?
In a report that seems oblivious to the irony of an eye-catching billboard reminding drivers to pay attention to the road, the local NBC affiliate quotes Jay Anderson, founder of Stay Alive Just Drive, as saying, "Distractions are dangerous, period. At any given time, look left look right and you're going to see someone on their cell phone." Vinny Fazio of Lamar Advertising, which donated the billboard space, adds, "That's the good thing about outdoor advertising. We're looking to grab people's attention."
In related news, deathbybillboard.org has yet to be registered.
Hit the jump to watch a video segment from
WLBZ Channel 2 in Bangor, Maine along with a press release from the National Safety Council.
[Source:
WLBZ2.com]
Continue reading Ironic: New Florida billboard campaign aims to curb distracted driving (w/VIDEO)
Ironic: New Florida billboard campaign aims to curb distracted driving (w/VIDEO) originally appeared on Autoblog on Sat, 11 Jul 2009 09:25:00 EST. Please see our terms for use of feeds.
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