WSJ: Jaguar Land Rover pursuing Chinese joint venture
 

<p>Filed under: <a href="http://www.autoblog.com/category/china/" rel="tag">China</a>, <a href="http://www.autoblog.com/category/jaguar/" rel="tag">Jaguar</a>, <a href="http://www.autoblog.com/category/land-rover/" rel="tag">Land Rover</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><a href="http://online.wsj.com/article/SB10001424052702303321904 575571173300302634.html"> <img vspace="4" hspace="0" border="0" align="right" src="http://www.blogcdn.com/www.autoblog.com/media/2010/10/jag-landrover630.jpg" alt="Jaguar Land Rover" class="right border" />Jaguar</a> <a href="http://www.autoblog.com/make/land rover">Land Rover</a> looks to be jumping into the Chinese market in a big way. According to <em>The Wall Street Journal</em>, the company has fired up talks with an automaker in The People's Republic in hopes of giving birth to a joint venture. For now, neither Jaguar Land Rover nor owner <a href="http://www.autoblog.com/tag/tata">Tata</a> are willing to expound on who the mystery partner could be. Instead, the two are content to simply say that the move is part of a strategy to push Jaguar and Land Rover products in under-developed markets. <br />
<em><br />
The Wall Street Journal </em>reports that Land Rover may be interested in manufacturing SUVs in China at first. Later, Jaguar products may eventually show up, as well. For now, it's unclear exactly what Jaguar Land Rover would bring to the partnership other than stacks of hard cash and brand equity, though that may be incentive enough for a mystery Chinese automaker.<br />
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[Source: <a href="http://online.wsj.com/article/SB10001424052702303321904 575571173300302634.html"> The Wall Street Journal</a> | Image: Paul Ellis/AFP/Getty]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/10/26/wsj-jaguar-land-rover-pursuing-chinese-joint-venture/">WSJ: Jaguar Land Rover pursuing Chinese joint venture</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 26 Oct 2010 18:28:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://online.wsj.com/article/SB10001424052702303321904 575571173300302634.html>R ead</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/10/26/wsj-jaguar-land-rover-pursuing-chinese-joint-venture/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19688624/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/10/26/wsj-jaguar-land-rover-pursuing-chinese-joint-venture/#comments" title="View reader comments on this entry">Comments</a>

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