Report: Geely to be dissolved by 2012
 

<p>Filed under: <a href="http://www.autoblog.com/category/china/" rel="tag">China</a>, <a href="http://www.autoblog.com/category/geely/" rel="tag">Geely</a></p><div><img align="right" width="250" vspace="4" hspace="0" height="253" border="0" alt="Geely Logo" class="rightborder" src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely.jpg" /><a href="http://www.autoblog.com/category/geely/">Geely Automotive Holdings</a>, one of the four largest automakers in <a href="http://www.autoblog.com/category/china/">China</a>, has announced that it will dissolve the Geely brand by 2012. The other brands under the Geely umbrella are <a href="http://www.autoblog.com/tag/Gleagle/">Gleagle</a>, <a href="http://www.autoblog.com/tag/Emgrand/">Emgrand</a>, <a href="http://www.autoblog.com/tag/Englon/">Englon</a> and now <a href="http://www.autoblog.com/2010/08/02/ford-officially-sells-volvo-to-geely-for-1-8b/">Volvo</a>. The goal is to let the sub-brands emerge and strengthen sales while the Geely models fade away.</div>
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Gleagle, short for Global Eagle, is the automakers global brand, while Emgrand offers luxury options. The Englon division is responsible for <a href="http://www.autoblog.com/2010/04/23/beijing-2010-geelys-london-taxi-aping-englon-txn/">the London Taxi-esqu TXN and TX4</a>. The existing Geely Freedom Ship and Yuan Jing are going to be turned into Gleagles while the King Kong and Golden Eagle models will become Englons. <a href="http://www.autoblog.com/2010/04/16/report-geely-to-adopt-confusing-new-multi-brand-system/">If this all sounds terribly confusing to you, don't be alarmed this just means you're normal</a>.<br />
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As the Geely brand dissolves, the company will focus on assisting their existing dealerships achieve greater levels of profitability and service. Also, they will begin to increase the number of Emgrand dealerships from 200 up to 250.<br />
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<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/beijing-2010-geely-emgrand-gt">Beijing 2010: Geely Emgrand GT</a></strong></p><a href="http://www.autoblog.com/photos/beijing-2010-geely-emgrand-gt/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-emgrand-gt-1280-13_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/beijing-2010-geely-emgrand-gt/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-emgrand-gt-1280-06_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/beijing-2010-geely-emgrand-gt/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-emgrand-gt-1280-10_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/beijing-2010-geely-emgrand-gt/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-emgrand-gt-1280-15_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/beijing-2010-geely-emgrand-gt/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-emgrand-gt-1280-01_thumbnail.jpg" alt="" title="" /></a></div><br />
<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/geely-englon-txn-taxi">Geely Englon TXN Taxi</a></strong></p><a href="http://www.autoblog.com/photos/geely-englon-txn-taxi/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-englon-txn-taxi01_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/geely-englon-txn-taxi/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-englon-txn-taxi02_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/geely-englon-txn-taxi/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-englon-txn-taxi03_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/geely-englon-txn-taxi/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-englon-txn-taxi04_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/geely-englon-txn-taxi/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/geely-englon-txn-taxi05_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: <a href="http://www.chinacartimes.com/2010/09/06/geely-brand-to-die-in-2012/">China Car Times</a>]<br />
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<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/09/07/report-geely-to-be-dissolved-by-2012/">Report: Geely to be dissolved by 2012</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 07 Sep 2010 16:31:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/09/07/report-geely-to-be-dissolved-by-2012/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19623862/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/09/07/report-geely-to-be-dissolved-by-2012/#comments" title="View reader comments on this entry">Comments</a>

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