Edmunds puts Toyota recall into marketplace percentage context
 

<p>Filed under: <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/recalls-tsbs/" rel="tag">Recalls</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a></p><img hspace="0" height="420" width="630" vspace="4" border="1" align="top" alt="Toyota" src="http://www.blogcdn.com/www.autoblog.com/media/2010/01/gyi0059432016opt-1264832860.jpg" /><br />
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There's no arguing that <a href="http://www.autoblog.com/make/toyota">Toyota</a>'s recent string of <a href="http://www.autoblog.com/tag/toyotarecall">recalls and safety issues</a> is a huge deal. After all, Toyota enjoyed years of rapid growth due in large part to its sterling record of safety, reliability and practicality. When analyzing the actual data, though, an interesting question arises: Are we - both the media and the public at large - blowing the Toyota recall story out of proportion?<br />
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The answer to that question is up to each and every one of us to decide, naturally, but Edmunds has taken it upon itself to compile a mountain of National Highway Traffic Safety Administration data in an effort to shed some much-needed light on Toyota's recent woes (including its <a href="http://autoblog.com/make/lexus">Lexus</a> and <a href="http://autoblog.com/make/scion">Scion</a> divisions) in comparison to the rest of the automotive marketplace. Here's the crux of Edmunds' findings:<br />
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<div><em>Toyota ranks 17th among automakers in the overall number of complaints per vehicle sold... Toyota was the subject of 9.1 percent of the complaints from 2001 through 2010 (through February 3). During this period, the company sold 13.5 percent of all new cars in the United States.</em></div>
</blockquote> So, what does all of this mean? That's debatable. Consider that these issues, which were reported to NHTSA by consumers themselves and entered into an database that's<em> not checked for accuracy</em>, are not weighted for severity. So, a seemingly trivial issue counts just the same as one that could lead to a serious accident or death. Nevertheless, hit the jump for Edmunds' complete breakdown and ranking of all automakers from 2001 to February 3rd of 2010.<br />
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<div style="text-align: left;"><a href="http://www.autoblog.com/toyota_recall/guide"><img hspace="0" vspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/ab-recall-banner-sm-1265124357.png" /></a><br />
<em><strong><small>Tire d of Toyota recall news? Try out the <a href="http://www.autoblog.com/exclude/toyota+recall">recall-free version</a> of Autoblog.</small></strong></em></div>
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[Source: Edmunds | Image: Scott Olson/Getty]<p><a href="http://www.autoblog.com/2010/02/13/edmunds-puts-toyota-recall-into-marketplace-percentage-context/" rel="bookmark">Continue reading <em>Edmunds puts Toyota recall into marketplace percentage context</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/02/13/edmunds-puts-toyota-recall-into-marketplace-percentage-context/">Edmunds puts Toyota recall into marketplace percentage context</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Sat, 13 Feb 2010 10:37:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/02/13/edmunds-puts-toyota-recall-into-marketplace-percentage-context/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19356832/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/02/13/edmunds-puts-toyota-recall-into-marketplace-percentage-context/#comments" title="View reader comments on this entry">Comments</a>

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