Kia K900 flagship to make advertising debut during Super Bowl
 

<p>Filed under: <a href="https://www.autoblog.com/category/economy/" rel="tag">Budget</a>, <a href="https://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="https://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="https://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="https://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="https://www.autoblog.com/photos/2015-kia-k900/"><img alt="2015 Kia K900" data-credit="Kia" data-mep="43555" src="https://s.aolcdn.com/dims-shared/dims3/GLOB/crop/1110x743+84+36/resize/628x417!/format/jpg/quality/85/https://hss-prod.hss.aol.com/hss/storage/adam/fdb22328d492e1c7650853202 5c34532/k900-image-1.jpg" /></a><br />
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<a href="https://www.autoblog.com/kia/">Kia</a> is already solidifying its advertising plans for the 2014 <a href="https://www.autoblog.com/tag/super+bowl/">Super Bowl</a>, targeting a 30-second spot for its new, rear-drive <a href="https://www.autoblog.com/2013/11/20/2015-kia-k900-la-2013/">K900 sedan</a> during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.<br />
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Of course, Kia is no stranger to advertising during the Super Bowl, with the <a href="https://www.autoblog.com/2013/02/04/pick-the-best-super-bowl-car-commercial-of-2013-w-videos/"><em>Space Babies</em> and <em>Hot Bot</em> ads of last year</a> and the <em><a href="https://www.autoblog.com/2012/02/02/kia-debuts-adriana-lima-infused-super-bowl-ad/">Mr. Sandman</a></em> spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival <a href="https://www.autoblog.com/hyundai/">Hyundai</a>, by moving into the rear-drive luxury space, are far, <em>far</em> greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.<br />
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The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from <a href="https://www.lookbook.adage.com/article/news/kia-plans-super-bowl-pitch-introduce-k900-flagship-sedan/245372/"><em>AdAge</em></a>, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to <em>AdAge. </em>Looks like we'll be waiting until February to find out.<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="https://www.autoblog.com/2013/12/04/kia-k900-flagship-make-advertising-debut-during-super-bowl/">Kia K900 flagship to make advertising debut during Super Bowl</a> originally appeared on <a href="https://www.autoblog.com">Autoblo g</a> on Wed, 04 Dec 2013 09:00:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="https://www.autoblog.com/2013/12/04/kia-k900-flagship-make-advertising-debut-during-super-bowl/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="https://www.autoblog.com/forward/20779957/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="https://www.autoblog.com/2013/12/04/kia-k900-flagship-make-advertising-debut-during-super-bowl/#comments" title="View reader comments on this entry">Comments</a>

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