Mercedes, Infiniti, Lexus rank tops with mystery shoppers
 

<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/chrysler/" rel="tag">Chrysler</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/gmc/" rel="tag">GMC</a>, <a href="http://www.autoblog.com/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/infiniti/" rel="tag">Infiniti</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/mazda/" rel="tag">Mazda</a>, <a href="http://www.autoblog.com/mercedes-benz/" rel="tag">Mercedes-Benz</a>, <a href="http://www.autoblog.com/mitsubishi/" rel="tag">Mitsubishi</a>, <a href="http://www.autoblog.com/scion/" rel="tag">Scion</a></p><a href="/2013/07/11/mercedes-infiniti-lexus-rank-tops-with-mystery-shoppers/#continued"><img src="http://www.blogcdn.com/www.autoblog.com/media/2013/07/5132172855941d0c1a9db.jpg " style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 420px;" /></a><br />
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If you want the best experience possible when buying a new car, then you'd better head down to your local <a href="http://www.autoblog.com/mercedes-benz/">Mercedes-Benz</a>, <a href="http://www.autoblog.com/infiniti/">Infiniti</a>, or <a href="http://www.autoblog.com/lexus/">Lexus</a> showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included <a href="http://www.autoblog.com/gmc/">GMC</a>, <a href="http://www.autoblog.com/hyundai/">Hyundai</a>, <a href="http://www.autoblog.com/kia/">Kia</a>, and <a href="http://www.autoblog.com/ford/">Ford</a>.<br />
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The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, <a href="http://www.autoblog.com/land+rover/">Land Rover</a>, and <a href="http://www.autoblog.com/smart/">Smart</a> leaned heavily on vehicle walk-arounds with potential customers, while <a href="http://www.autoblog.com/jaguar/">Jaguar</a>, <a href="http://www.autoblog.com/volvo/">Volvo</a>, and <a href="http://www.autoblog.com/audi/">Audi</a> were quick to point out exclusive features.<br />
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This study contrasts with a similar study conducted by <a href="http://www.autoblog.com/2012/11/29/j-d-power-mini-lexus-again-offer-most-satisfying-sales-experi/">JD Power in 2012</a>. Its Sales Satisfaction Survey listed <a href="http://www.autoblog.com/mini/">Mini</a> as the top scorer, while Pied Piper's mystery shoppers ranked the <a href="http://www.autoblog.com/bmw/">BMW</a>-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.<br />
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Not all brands fared well with the mystery shoppers. <a href="http://www.autoblog.com/lincoln/">Lincoln</a>, <a href="http://www.autoblog.com/chrysler/">Chrysler</a>, <a href="http://www.autoblog.com/mazda/">Mazda</a>, <a href="http://www.autoblog.com/mitsubishi/">Mitsubishi</a>, and <a href="http://www.autoblog.com/ford/scion/">Scion</a> all finished well below the industry average. According to an analysis on <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20130708/RETAIL07/130709919/survey-mercedes-stores-have-the-most-effective-salespeople#axzz2Ye0I6du8 "><em>Automotive News</em></a>, the lower scoring brands suffered from a lack of product and dealers that would push potential customers away from their desired brands. <a href="/2013/07/11/mercedes-infiniti-lexus-rank-tops-with-mystery-shoppers/#continued">Scroll down</a> for the official press release.<p><a href="http://www.autoblog.com/2013/07/11/mercedes-infiniti-lexus-rank-tops-with-mystery-shoppers/" rel="bookmark">Continue reading <em>Mercedes, Infiniti, Lexus rank tops with mystery shoppers</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/07/11/mercedes-infiniti-lexus-rank-tops-with-mystery-shoppers/">Mercedes, Infiniti, Lexus rank tops with mystery shoppers</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Thu, 11 Jul 2013 08:44:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/07/11/mercedes-infiniti-lexus-rank-tops-with-mystery-shoppers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20655312/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/07/11/mercedes-infiniti-lexus-rank-tops-with-mystery-shoppers/#comments" title="View reader comments on this entry">Comments</a>

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