Fiat reportedly to axe Bertone name if bid accepted
 

<p>Filed under: <a href="http://www.autoblog.com/category/euro/" rel="tag">Europe</a>, <a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag">Plants/Manufacturing</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">Fiat</a></p><div align="center"><a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/2159482/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/07/bertone-barchetta_06-web.jpg" alt="" /></a><small> </small><br /></div>
<div align="center"><em><stron g><small>2007 Bertone Fiat Barchetta concept - Click above for high-res image gallery</small><br /></strong></em></div>
<br />When you're dealing with a company as established and reputed as Bertone, the whole is much more than the sum of its parts. Apparently Fiat feels otherwise, as the rapidly expanding Italian auto giant eyes its latest target strictly for its assets.<br /><br />According to a statement supposedly issued from the company's press office, if Fiat succeeds in its <a href="http://www.autoblog.com/2009/07/14/fiat-back-in-the-mix-as-bertone-manufacturing-unit-goes-up-for-s/">bid to acquire Bertone's contract manufacturing operations</a> - currently in receivership following bankruptcy proceedings - it will not use the Bertone name and only absorb its Grugliasco assembly plant, along with its skilled workforce, into its corporate structure. Any inference from the Bertone takeover applied to Fiat's acquisition of Chrysler would of course be pure speculation, but the move would surely be good news for the recently separated Stile Bertone design studio responsible for the <a href="http://www.autoblog.com/tag/Mantide/">Mantide</a> concept.<br /><br /><br /><div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/">2007 Bertone Fiat Barchetta</a></strong></p><a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/2159480/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/07/bertone-barchetta_01_thumbnail.jp g" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/2159479/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/07/bertone-barchetta_02_thumbnail.jp g" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/2159483/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/07/bertone-barchetta_03_thumbnail.jp g" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/2159481/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/07/bertone-barchetta_04_thumbnail.jp g" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2007-bertone-fiat-barchetta/2159477/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/07/bertone-barchetta_05_thumbnail.jp g" alt="" title="" /></a></div><br />[Source: <a href="http://www.autocar.co.uk/News/NewsArticle.ASpx?AR=24159 8">Autocar</a>]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/07/23/fiat-reported-to-axe-bertone-name-if-bid-accepted/">Fiat reportedly to axe Bertone name if bid accepted</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Thu, 23 Jul 2009 08:01:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http:// http//www.autocar.co.uk/News/NewsArticle.ASpx?AR=24159 8>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/07/23/fiat-reported-to-axe-bertone-name-if-bid-accepted/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19106404/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/07/23/fiat-reported-to-axe-bertone-name-if-bid-accepted/#comments" title="View reader comments on this entry">Comments</a>

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