Why, yes, that is a Tata Nano covered in pure gold
 

<p>Filed under: <a href="http://www.autoblog.com/category/economy/" rel="tag">Budget</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a href="http://www.autoblog.com/category/india/" rel="tag">India</a>, <a href="http://www.autoblog.com/category/tata/" rel="tag">Tata</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries/"><img vspace="4" hspace="0" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/web630--tata-nano-gold-entry-2.jpg" /></a>
<div style="text-align: center;"><em><strong><sma ll>Tata Nano Gold Plus by Titan Industries - Click above for image gallery</small></strong></em></div>
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Try to imagine the most basic car on the road, and you'll likely conjure up images of the <a href="http://www.autoblog.com/category/tata">Tata</a> Nano. The <a href="http://www.autoblog.com/2008/10/04/paris-2008-citroen-2cv-by-hermes/">Citro&euml;n 2CV</a> of our time, the <a href="http://www.autoblog.com/tag/tata+nano">Nano</a> was conceived as bare-bones, bargain-basement transport for the masses. But while it makes the rest of us wonder how much our own cars are really worth, sales of the diminutive budget car have been lagging in the wake of safety concerns after cars were reported to be spontaneously combusting due to bad wiring and such.<br />
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To drum up enthusiasm for the Nano, Tata has brought in one of its subsidiaries, Titan Industries, to give the car a more luxe appearance in the form of gold and jewels. Celebrating the 5,000th anniversary of Indian jewelry, Tata and Titan launched a public campaign to solicit designs for a bedazzled Nano. Thirteen designs came in, with the winner you see here chosen just a few days ago. The conspicuous one-off will be crafted out of pure gold by Titan at its facility in Bagalore. Have a closer look at the winning design, along with a couple of the runners-up, in the gallery below.<br />
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<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries">Tata Nano Gold Plus by Titan Industries</a></strong></p><a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/nov13-tata-nano-gold-entry-2_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/tatananogoldplus3_thumbna il.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/goldtatanano_thumbnail.jp g" alt="" title="" /></a><a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/tatananogoldplus2_thumbna il.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/tata-nano-gold-plus-by-titan-industries/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/tatananogoldplus03_thumbn ail.jpg" alt="" title="" /></a></div><br />
[Source: <a href="http://www.ibtimes.com/articles/95196/20101225/tata-nano-titan-industries-ltd-goldplus-nano-first-jewelry-car-hosur-manufacturing-plant.htm#">International Business Times</a>]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/12/27/why-yes-that-is-a-tata-nano-covered-in-pure-gold/">Why, yes, that is a Tata Nano covered in pure gold</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Mon, 27 Dec 2010 19:28:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.ibtimes.com/articles/95196/20101225/tata-nano-titan-industries-ltd-goldplus-nano-first-jewelry-car-hosur-manufacturing-plant.htm#>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/12/27/why-yes-that-is-a-tata-nano-covered-in-pure-gold/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19777471/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/12/27/why-yes-that-is-a-tata-nano-covered-in-pure-gold/#comments" title="View reader comments on this entry">Comments</a>

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